Atrium Initiatives was formed in 2005. It is a wholly owned subsidiary of Atrium Homes and delivers a number of complementary services:
- Atrium Initiatives is registered as a Property Factor by Scottish Ministers under the Property Factors Act 2011. It provides residential management services through a service called Choice Places.
- Atrium Initiatives is registered as a lettings agent within East Ayrshire and owns, manages and lets several properties at market rent levels. It does this under the banner of Choice Lets.
- Atrium Initiatives provides professional services to other organisations. In recent years it has provided development services to East Ayrshire Council and Barrhead HA, procurement and project management services to ANCHO Ltd, and Interim Director services to Faifley HA.