Atrium Initiatives was formed in 2005. It is a wholly owned subsidiary of Atrium Homes and delivers a number of complementary services:
- Atrium Initiatives is registered as a Property Factor by Scottish Ministers under the Property Factors Act 2011. It provides residential management services through a service called Choice Places.
- Atrium Initiatives is registered as a lettings agent within East Ayrshire and owns and manages several properties at market rent levels. It does this under the banner of Choice Lets.
- Atrium Initiatives employs a number of tradesmen who, under the banner of Atrium Property Services provide reactive and void repairs services exclusively to Atrium Homes.
- Atrium Initiatives provides professional services to other organisations. In recent years it has provided development services to East Ayrshire Council and Barrhead HA, and procurement and project management services to ANCHO Ltd.